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Cummins Inc. Web Campaigns Manager – (Remote) in London, United Kingdom

Web Campaigns Manager – (Remote)


At a time of transformation, you will have an immediate impact on the commercial potential of As we form a new global team under new leadership you will also have the support from within the business to achieve the ambitious goals you would like to achieve. We believe in ‘powering your potential’ and we will support you to make an impact both now and, in the future, as your career develops within Cummins.

As a global leading power technology company with a 100 year history of innovation, we provide a broad range of power technologies from diesel and natural gas engines and generators to fully electric and hybrid powertrains and other alternative technologies.

We believe in flexibility for you to explore your passions and make an impact through meaningful work within our diverse workforce.

In this role, you will make an impact in the following ways:

  • Evolving into a lead generation engine, so we have clear actionable funnel that will drive customers along a journey using personalized dynamic content.

  • Collaborating with the content marketing team, to develop clear call to action campaigns, based around promotional events, products, and other clear customer profile requirements.

  • Defining our approach to personalization, developing the strategy through to implementing the key tools, analysis and working with the marketing automation team to ensure we have clean data.

  • Continually optimizing and AB testing to drive engagement, leads and primary calls to action through customer journey design and enhancements.

  • Transforming into an engaging hub that demonstrates the company’s breadth of solutions and thought leadership.

This is a fully remote role based in the UK, with need to travel to the US on a regular basis to meet and collaborate with the Marketing Team.


To be successful in this role you will need the following:

  • Experience of driving change and website transformation through qualitative UX research and A/B testing for the web channel to continually improve user experience.

  • Know-how of data gathering and reporting for lead/demand generation, personalization performance along with conversion rates, performance metrics, marketing KPIs etc.

  • A customer focus, building strong customer relationships and delivering customer-centric solutions will be key.

  • Have a critical eye for emerging digital marketing trends, digital for business, metrics, paid vs. organic, advertising content).

  • Experience working in various CMS’ and CRM on a global scale.

  • Have ideally worked on Web Campaigns within a B2B environment, however experience within B2C would also be welcome.

  • A college, university, or equivalent degree in communications, marketing, or a related subject.

You will be rewarded with:

  • £55,200 - £69,000 - Dependent of experience

  • Defined contribution pension scheme - company contributions up to 9%

  • Annual bonus plan - target 12% (based upon company performance)

  • Private medical insurance (Optional, taxable benefit)

  • Health cash plan – reimbursement support towards medical, optical and dental costs

  • Health Screening

  • Life assurance

  • 25 days annual leave plus public holidays

  • Employee discount scheme - covering 100's of retailers

  • Family friendly policies

  • Cycle to work scheme


Primary Location United Kingdom-England-London-UK, London, Legal Office

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting May 3, 2023, 4:07:36 AM

Unposting Date Ongoing

Organization Corporate

Role Category Hybrid - Potential for Partial Remote

Req ID: 230004GE